Cero Generation identify, develop, build and operate solar energy and battery storage projects in key markets around the world.
Our Role
- Brand
- Employee Engagement
- Campaign
- Moving Image
Challenge
Our brief was to assist with brand recognition and reputation with a storytelling focus that would elevate their people and the business. Our goal was to create a series of films that not only highlights their leadership in innovation and sustainability but also to introduce the people behind the brand—employees who are personally invested in this mission.
Response
Our centrepiece is an interview with CEO Marta, engaging in a conversation with another sustainability advocate – Bella Lack. This explored Cero Generation’s vision for a sustainable energy future and posed the POV for ‘Generation Cero’. The next three films highlighted employees from the business, using storytelling to not only showcase their expertise but also introduce them as people committed to a greener future.
Results
We created a series of films that balance technical messaging with human stories, making Cero Generation’s vision relatable and inspiring to a business, customer and younger audience. Through careful planning, creative storytelling, and innovative filming techniques, we produced content that not only informs but emotionally engages viewers.
