CreateFuture is a leader in creating impactful digital solutions on a mission to create tomorrow, together, today.
Our Role
- Brand
- Moving Image
- Presentations
Challenge
When xDesign became CreateFuture they needed a new brand identity that reflected their huge ambitions, positioning and evolution from a digital service provider to a leader in creating impactful digital solutions that anticipate future needs. Although CreateFuture offers brand strategy and design services, the highly confidential nature of the project and the urgency for delivery required collaboration with an external partner, and that’s where Emperor stepped in.
Response
The new brand identity captures the spirit of CreateFuture’s ethos, culture and mantra - create tomorrow, together, today - while being completely distinct from their peers. Carefully selected colours, typography and a new ‘blade’ graphic creates as sense of high-quality, incremental changes that contribute to a giant leap forward. Additionally, the design style conveys the high pace of their work while being simple and efficient to deploy.
Results
The brand launched in June 2024, with a great response from both employees and customers. It is a key part in the evolution of CreateFuture as it pushes forward with its ambitious growth plans.
