How do you turn a complex sustainability strategy into a story that inspires action? By transforming a conference into an immersive experience that brings Net Zero to life.
Our Role
- Moving Image
- Presentations
Zeroing in
Dow is one of the world’s foremost materials science businesses, working to deliver innovative and sustainable solutions. For their four-day Path 2 Zero conference, they wanted to inspire a diverse customer audience and make the ambition of carbon neutrality tangible and motivating.
Setting the stage
We developed a suite of communications that matched the scale of the event. A PowerPoint deck of more than 400 slides was designed for an impressive 32x9 screen, unified by the conference’s creative theme. Case studies on Dow’s role in building a circular economy for plastics were transformed into ten interactive iPad presentations. We also created a James Bond-inspired mini-movie, to make the moment even more memorable.
Impact in action
The event reframed sustainability as an active, collaborative pursuit. Through film, interactive content and immersive presentations, audiences were challenged to think differently and inspired to play their part in building a sustainable future. For Dow, the impact went beyond a single event. Path 2 Zero became a unifying narrative, strengthening customer engagement and their wider reputation as an industry leader in sustainability.
