For over a decade, Emperor has worked with Dow EMEA – one of the world's foremost materials science businesses, focusing on developing innovative and sustainable solutions.
Our Role
- Moving Image
- Presentations
Challenge
Dow hosted a four day conference where they outlined how their Path 2 Zero initiative will help their customers become carbon neutral. Key to this was creating a suite of communications that brought their sustainability strategy and narrative to life, helping to inspire and inform a diverse audience.
Response
We created a PowerPoint deck befitting of the impressive 32x9 screen and stunning event venue. This consisted of more than 400 slides across 36 different presentations, each including the conference’s creative theme. Dow also teased a James Bond inspired mini movie (created by our moving image team) which was shown later that day. Dow wanted to highlight case studies that demonstrated the work they’ve done to help build a circular economy for plastics. We transformed these into 10 interactive presentations that were featured on iPads throughout the venue. Each came equipped with clickable buttons, making it easy for users to navigate content in an exciting, non-linear format.
Results
Through the presentation, film, interactive spaces and experiences, our creative teams challenged Dow and their varied audiences to be active in the pursuit of sustainable solutions and processes. We continue to be their lead strategic creative agency and have supported them at several events, including InterPack, Index, and the European Coatings Show.
