Dow, one of the largest materials science companies in the world, sought to inspire its employees, industry partners, and clients to support the company’s mission to ensure plastics become fully part of the circular economy.
Our Role
- Brand
- Employee Engagement
- Moving Image
Challenge
In an industry often dominated by technical jargon and corporate language, we saw an opportunity to break away from the norm. Dow needed an impactful way to motivate these key audiences and promote innovative thinking. The goal was to create a cinematic, immersive experience that not only communicated the urgency of this endeavour but also inspired action and innovation at all levels.
Response
We developed a narrative style that spoke directly to the hearts and minds of the audience, delivering a message that was both emotional and intellectually engaging. The film, The Original Innovator, was split into three chapters, each exploring a theme critical to the company’s mission.
Results
The impact of The Original Innovator exceeded expectations. Created for an internal audience at Dow’s event, the film was so well-received that the company decided to release it externally through LinkedIn as part of a social media campaign. Each chapter was posted weekly, engaging a wider audience and amplifying the message beyond the original event. This film was shortlisted for Communicate magazine’s Lens awards for the following categories: 'Best creative execution', 'Best use of or promotion of artificial intelligence' and 'Best innovation'
