As a global pharmaceutical company dedicated to improving lives, Hikma approached us with the challenge of creating a unified digital presence that effectively communicates their mission while catering to diverse audiences worldwide.
Our Role
- Strategy
- Digital
Challenge
The Hikma website faced challenges in effectively conveying the brand’s story and meeting the needs of key audiences, including healthcare professionals, investors, and customers. Key issues included creating a unified global platform with localized content, ensuring accessibility for users with impairments, and crafting a narrative that clearly communicated Hikma’s mission, values, and business information.
Response
We redesigned the Hikma website to create a modern, user-centered experience that reflects the brand’s vision. By implementing a flexible design, engaging content, and a robust CMS, the site now serves diverse audiences globally. Prioritizing accessibility ensures usability for all, including those with impairments.
Results
increase in views
increase in average engagement time
Increase in users
