How are new digital tools – including AI – shaping the way people understand and manage their finances?
Our Role
- Brand
- Reporting
- Employee Engagement
- Digital
Time for an upgrade
Since 2015, Lloyds Banking Group’s Consumer Digital Index has tracked the UK’s digital and financial lives. But as digital inclusion — and the rise of AI — reshaped the national conversation, the report needed to evolve too. It was time to move from a dense, data-heavy document to something clearer, sharper and more engaging for media, policymakers and partners.
Prompting a fresh perspective
We placed AI at the heart of the story, exploring how people are using it to budget, save and plan ahead. Branded ‘The generative AI edition’, the refreshed report combined a smart structure, bold colour, clean infographics and short prompt-style interventions to keep the narrative moving. Careful writing and editing ensured complex findings felt accessible, while still delivering strong media angles.
Impact
The response marked a significant step forward. The report generated 90 pieces of media coverage – compared to none the previous year – including coverage in The Times and on Sky News. It achieved an estimated potential reach of 4.5 million people. But most importantly, the refreshed Consumer Digital Index strengthened Lloyds Banking Group’s position as a leading voice in digital capability and financial empowerment.
Making headlines
Pieces of media coverage, including The Times and Sky News.
Million people reached
