Features3

Emperor Foundation
Card image

Emperor foundation

Responsible business
Card image

Responsible business

Emerging Talent
Card image

Emerging Talent

An insight-driven launch campaign for Europe’s largest inland surf resort, located near Edinburgh.

Our Role

  • Campaign

Challenge

With Europe’s largest inland wave pool, Lost Shore is a world-class surfing facility capable of redefining the experience for pro and newcomers alike. But, ahead of launch, few had heard of the resort. So, our job was to increase brand awareness and drive bookings.

Response

Our research revealed that whilst most people like the idea of surfing – especially its’ ability to take you away from it all – we find the reality challenging. We also knew that Lost Shore removed many of the barriers. Plus, it has the bonus of restaurants, accommodation, and wellbeing facilities. With this, our ‘Escapism made easy’ proposition was born.

Results

The campaign came to life through a social campaign, radio spots and OoH media, which included Edinburgh’s famous trams. Bold visuals combined with 'Let’s go!’ – working as both a tagline and a call to action – to speak to the adventurer seeker in all of us. With a successful launch, the campaign put Lost Shore on the map, both in Edinburgh and beyond.