An insight-driven launch campaign for Europe’s largest inland surf resort, located near Edinburgh.
Our Role
- Campaign
Challenge
With Europe’s largest inland wave pool, Lost Shore is a world-class surfing facility capable of redefining the experience for pro and newcomers alike. But, ahead of launch, few had heard of the resort. So, our job was to increase brand awareness and drive bookings.
Response
Our research revealed that whilst most people like the idea of surfing – especially its ability to take you away from it all – we find the reality challenging. We also knew that Lost Shore removed many of the barriers. Plus, it has the bonus of restaurants, accommodation, and wellbeing facilities. With this, our ‘Escapism made easy’ proposition was born.
Results
The campaign came to life through a social campaign, radio spots and out-of-home media, which included Edinburgh’s famous trams. Bold visuals combined with 'Let’s go!’ – working as both a tagline and a call to action – to speak to the adventurer seeker in all of us. With a successful launch, the campaign put Lost Shore on the map, both in Edinburgh and beyond.
