With no existing profile, Lost Shore needed a campaign bold enough to put surfing in Scotland on the map – and profitable enough to deliver from day one.
Our Role
- Campaign
A growing swell
Lost Shore Surf Resort is home to Europe’s largest inland wave pool – a world-class facility capable of redefining the experience for pros and first-timers alike. But ahead of launch, awareness was almost zero. Our campaign needed to build brand awareness, create excitement and start generating revenue.
Diving in
Research showed that while many love the idea of surfing, the reality feels daunting. Lost Shore removed those barriers – offering consistent waves, expert support and a resort that went beyond surfing with restaurants, wellbeing facilities and accommodation. Out of this came the proposition ‘Escapism made easy’. The launch rolled out through a dynamic media mix – from social campaigns and radio to out-of-home across Edinburgh, including its famous trams. Bold visuals and the line ‘Let’s go!’ doubled as both a tagline and a call to action, inspiring people to dive in.
Creating a splash
The campaign launched wave of awareness and bookings, delivering close to £1 million in early bird and voucher sales – double the target – with a profit ROI of 3.06. Website traffic peaked at 300 active buyers per minute, while a strong bookings pipeline for 2025 confirmed anticipation well beyond launch. Awareness surged across the UK, establishing Lost Shore not just as a surf spot, but as a must-visit destination for adventure seekers.
