Rape Crisis South London (RCSL) services are as vital as ever. 1 out of 20 children in the UK have been sexually abused and 1 in 4 adult women have been raped and sexually assaulted. It’s an ugly story, but RSCL are rewriting it with the help of policymakers, fundraisers and educators. For more support, they needed to power up their brand. Time for us to step up, pro bono.
Our Role
- Brand
- Digital
Changing the narrative
How do you create a brand that speaks both impactfully and sensitively? Channel the voice of survivors. We reframed care as empowerment to ‘flip the script’, visually and verbally. Now a punky identity accentuates positive change while facing home truths. A hot pink highlighter gives headlines a challenging twist. And powerful photography captures the agency of survivors and dedication of stakeholders.
Flipping the script
We’ve created a new website and a suite of materials to change minds, educate society and make a difference that will be felt and seen. We’re honoured to have helped RCSL produce its first report to parliament, which explores the media representation of rape with credibility and authority. And we’re proud that the power of branding can take people one small step closer to a world without sexual violence.
