Channelling the voices of survivors to reclaim their stories with Rape Crisis South London (RCSL).
Our Role
- Brand
- Digital
Facing the issues
RCSL’s services are as vital as ever. 1 out of 20 children in the UK have been sexually abused and 1 in 4 adult women have been raped and sexually assaulted. It’s an ugly story, but RSCL are rewriting it with the help of policymakers, fundraisers and educators. For more support, they needed to power up their brand and raise awareness of their cause. Time for us to step up, pro bono.
Changing the narrative
How do you create a brand that speaks both impactfully and sensitively? Channel the voice of survivors. We reframed care as empowerment to ‘flip the script’, visually and verbally. Now a punky identity accentuates positive change while facing home truths. A hot pink highlighter gives headlines a challenging twist. And powerful photography captures the agency of survivors and dedication of stakeholders.
Flipping the script
We’ve created a new website and a suite of materials to change minds, educate society and make a difference that will be felt and seen. We’re honoured to have designed RCSL’s first flagship report – launched at the Houses of Parliament – which explores the media representation of rape with credibility and authority. The impact has been immediate: a 433% rise in Instagram followers, double the number of trustee applications and stronger engagement across the board. Proof that the power of branding can take people one small step closer to a world without sexual violence.
Results
increase in Instagram followers and increased engagement
increase in trustee applications
flagship report launched at the Houses of Parliament
