Global powerhouse Reckitt, home to brands like Nurofen, Durex and Finish, with over 40,000 employees, were on a mission to build their employer brand.
Our Role
- Employee Engagement
- Presentations
- Moving Image
Challenge
Behind Reckitt's trusted brands and products, they had thousands of vacancies to fill. To candidates, they were unknown, and the experience of working at Reckitt was unclear.
Response
Through extensive discovery, including employee insights, competitor benchmarking, and feedback analysis, we developed the creative platform; Individual qualities, universal impact. This celebrated employees’ unique skills and personal attributes that were embraced at Reckitt. To bring this to life, we crafted a refreshed visual identity, attraction messaging, and authentic employee films featuring diverse stories from around the world. Unscripted interviews ensured honesty and authenticity, resonating with global audiences.
Results
The results exceeded all KPIs and expectations. The films and creative delivered some of Reckitt’s best-performing content of 2024, and the evolved employer brand boosted recruitment, retention, and diversity of candidates. In 2024, Reckitt was named a Top Employer in 15 countries and certified as a Great Place to work in 4 countries, and together we were shortlisted for Best International Employer Brand at the 2025 RAD Awards.
