J Sainsbury plc is a British institution with a 150-year heritage and a family of household brands. And while their website celebrated the great food that sits at the heart of their business, it didn’t reflect the transformative journey they’d been on.
Our Role
- Digital
A long shopping list
The previous site hadn’t been refreshed in nearly a decade, it was static, unstructured and disjointed. It needed to align with their purpose, Next Level business strategy and Plan for Better sustainability commitments, while showcasing their broader group of brands. This meant a best-in-class platform that could inspire investors, media and wider audiences – and match the scale and ambition of a modern, multi-brand business.
More in store
We started by running workshops to uncover priorities and audience needs. From there, we created a joined-up corporate story that integrated brand, business and sustainability into a single purpose-driven framework. Built on our Iglu system, the new site features bespoke functionality, ambient video and animation – and the design celebrates the Sainsbury’s brand, as well as their full portfolio of brands, including Argos, Habitat, Tu, Nectar, Nectar360 and Smart Charge. Sainsbury’s purpose guides everything they do and a new ‘Purpose in Action’ section showcases their commitment to ensuring good food is joyful, accessible and affordable for everyone, every day. It brings their commitments to life in engaging, tangible ways.
Taste the difference
The new site is a confident digital presence that reflects who Sainsbury’s are. It’s a more intuitive, engaging user experience that is dynamic, scalable and built to last. Crucially, it gives Sainsbury’s the tools to share content in smarter, more impactful ways – strengthening reputation, building brand affinity and creating a future-ready shopfront for a future-facing business. All while keeping the food front and centre.
