Standard Life has been helping customers plan and prepare for their financial futures for more than two centuries. Now there’s a new story to tell.
Our Role
- Reporting
A brand-new challenge
2025 was a particularly pivotal year for Standard Life. Two years into a 3-year strategy, their reporting needed to show progress, bolster confidence, and articulate a compelling equity story for shareholders and analysts. All this while introducing and embedding a new group-wide brand.
Flexing for the future
We designed a reporting system that would work with their evolving visual identity and flex across formats, levels of content and audiences. This ensured consistency while allowing space for their new brand personality to emerge – through new illustrations, a refreshed colour palette and a ‘journey line’ that puts everything in context and creates a sense of momentum. We also applied these elements to improve sustainability content, enabling readers to follow key themes easily.
Bringing the story to life
As one of the first expressions of the new Standard Life brand, the reporting suite sets out a strong foundation for future communications. It shows how clear storytelling, strong navigation and purposeful design can deliver a high-quality experience that meets regulatory needs while actively engaging investors.
