
What happens when a brand built on high performance needs a website to match?
Our Role
- Digital
The warm-up
The Gym Group’s corporate site was out of shape. Confusing to use and tricky to manage, it wasn’t pulling its weight. For a listed company with big plans and a bold personality, the site needed more pace – and a whole lot more punch.




The workout
We used Iglu, our own flexible and accessible modular design system, to rebuild the website from the ground up. We made it easier to use and manage – boosting the content, slimming the structure and giving everything a sleek new look.




The pay-off
The result? A high-performing site with clear impact and purpose. Faster. Stronger. Smarter. A seamless launch, a happy client – and a scalable platform that’s a real asset and fit for the future.