For 180 years, BT Group has driven progress through engineering and innovation, helping move the nation forward. More than just the UK’s backbone, they are its heartbeat—keeping people connected safely and securely.
Our Role
- Reporting
- Digital
Challenge
This year brought major change as BT Group launched a bold, refreshed strategy to shape the future. The challenge: how to communicate this forward-looking vision while still reporting on the current strategy.
Response
Balancing both required a thoughtful editorial and structural approach. The new strategy needed to feel like a natural evolution. A fresh design was also introduced, with clear navigation and accessibility at its core.
Results
The 2025 Annual Report was a strong success. It struck the right balance between current and future strategies, delivering a cohesive, forward-looking suite aligned with BT’s brand and strategic goals.
