Channel 4’s new annual report showcases their new strategy and how they are evolving beyond traditional broadcasting for the digital era.
Our Role
- Reporting
Challenge
After more than four decades of creative risk-taking, Channel 4’s latest annual report needed to bring their ambitious new strategy ‘Fast Forward’ to life, while championing their remit to represent unheard voices, challenge with purpose and reinvent entertainment.
Response
By telling a cohesive story of how Channel 4 develops boundary-pushing programmes that represent the breadth of UK viewers, we celebrated their power to create change and the scale of their impact.
Results
The report brings to life Channel 4’s ambition and their continuing evolution as a broadcaster. Through bold language and design, there is still one simple, powerful, unifying idea: that they always have been and always will be distinctive, disruptive and daring.
