HarbourVest Global Private Equity (HVPE) is a listed investment company that provides investors with access to a diversified portfolio of private companies worldwide.
Our Role
- Reporting
- Digital
- Presentations
The challenge
HarbourVest Private Equity (HVPE) wanted its annual report to work harder – both as a reporting document, and as a brand experience. The existing format didn’t reflect the firm’s forward-thinking mindset or the expectations of a digital audience, and lacked the clarity and impact needed to cut through on different channels and devices.
The solution
Working closely with HVPE, we reimagined their annual report from the ground up. The biggest shift was a moving from a traditional portrait format to an immersive landscape design, to create a more engaging digital-first experience. The refreshed visual language brought new clarity, while pull-out quotes, stats, and striking data visualisations helped to make complex information more accessible and engaging. But the story didn’t stop there. What began as an annual report redesign quickly turned into something bigger. The new creative direction proved so successful that it evolved into a wider design system, rolled out across every key touchpoint of the brand – from the firm’s website to PowerPoint templates and redesigned factsheets.
The impact
The new report struck a chord both inside and outside the business. It gave HVPE a stronger, more contemporary visual identity – confident, distinctive, and built for modern audiences. And by extending the same design language across multiple channels, we helped to create a more joined-up brand experience that makes communication clearer and engagement stronger.
What's next
Our partnership with HVPE continues to grow. This year, we’ve built on the original redesign to further refine the company’s annual report. The latest edition is even sharper and more assured – pushing the design forward, while staying true to the identity we created together.
