With 1 in 4 people experiencing a mental health challenge in England, we joined forces with The Photography Movement and The Harlequins Foundation to help raise awareness.
The campaign needed to encourage people to listen more and listen better, to help them better manage mental health challenges.
Our strategy was to make people to realise an everyday skill we take for granted is essential. Out of this, our creative idea ‘Listening is a lifesaver’ was born. We used striking portraits of professional sports people, to show that even the toughest of people can experience mental health challenges.
pieces of collateral produced for use in Harlequins' training ground, community outreach work and social channels
social media accounts reached in the first two weeks of the campaign going live
increase in social media followers in two weeks