With 325 years’ history and 27 million customers, Lloyds Banking Group needed a cohesive set of communications to show how they’re Helping Britain Prosper.
Our Role
- Reporting
Challenge
Over a large suite of reports and supplementary communications, Lloyds Banking Group wanted to show how their strategic pillars – Grow, Focus and Change – are working towards a more inclusive and sustainable future.
Response
When digging deeper to unpack the Group’s sustainable growth and returns, we linked directly back to their purpose of Helping Britain Prosper. The outcomes of this growth were shown clearly across all communications, with a sharpened strategy and business model helping to tell a more cohesive and compelling story.
Results
Using a strong, overarching narrative, the reports and communications demonstrated exactly how the Group is Helping Britain Prosper, by using finance as a force for good.
