National Grid plc is a leading energy company that operates electricity networks across the UK and the US, delivering reliable power while supporting the transition to a cleaner energy.
Our Role
- Reporting
- Workiva
The challenge
A new strategy means a new story to tell. National Grid wanted its latest Annual Report to make a complex business easier to understand – without losing the detail that matters. With a new CEO and refreshed strategic framework, National Grid’s latest Annual Report needed to introduce a new direction while covering a complex investment and growth story. It also had to work harder for investors and stakeholders, be easier to navigate and bring the reporting suite closer together – all within the demands of a highly regulated sector.
Rewiring the narrative
We centred the report around a core theme: ‘We Bring Energy to Power Possibilities’. This was used to connect the strategy and narrative throughout. We redesigned the report in landscape format, introduced a stronger hierarchy, increased type sizes and improved navigation by using links and QR codes to digital content. And by streamlining the content, as well as optimising the production process through Workiva, we cut about 40 pages without losing essential information.
More power, less paper
The result is a report that’s easier to read and navigate – and most importantly, to understand. It tells a strong story of where National Grid is heading, communicating their leadership vision. The refreshed design and brand expression were well received internally, while the more focused report gives investors and stakeholders a better way into the detail, balancing statutory requirements with best practice engagement.
Results
page content reduction
