How do you take a switched-on brand, working to empower a greener generation, and deliver an online experience to match?
Our Role
- Digital
- Brand
Start smart
What SmartestEnergy does to help businesses achieve net zero is pretty powerful. It also involves meeting the varying needs of many different stakeholders and operating across a range of markets. So, after redefining their global brand, we got to work making their global digital presence simpler, sharper and more scalable.
Get smarter
It takes a nuanced approach to deliver five websites across three territories. Each of SmartestEnergy’s markets has their own leadership and their own way of doing things. The key was to bring consistency and produce something everyone could embrace. Building on Optimizely, a digital experience platform that enables personalisation and A/B testing, we could integrate with their CRM system and map how leads become customers. Supercharge this with the new brand and targeted copywriting that brings their narrative to life, and the results are powerful.
The smartest results
The new platform has quickly proven its value. Within six months, SmartestEnergy saw a 64% uplift in views and 223% in organic social referrals. Personalisation capabilities enabled tailored landing pages for different audience groups, driving engagement, click-throughs and conversions. With session times up, bounce rates down and organic search visibility rising by 32%, the website is now delivering measurable growth, while positioning SmartestEnergy as a forward-thinking, customer-centric brand.
“Our new websites have elevated the online presence of group companies, helping to ensure a consistent brand presence and weighting for all. We also went live with a group site, which is a game changer for us as we look to position and ready ourselves for wider global expansion.”
Results
uplift in website visits
growth in organic social referrals
increase in organic search visibility
