SmartestEnergy is a global energy company that plays a vital role in helping businesses transition to net zero.
Our Role
- Brand
- Moving Image
- Digital
- Presentations
Challenge
The company had ambitious plans to expand, but a brand that didn’t support its strength or vision.
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Response
We repositioned the global brand to reflect SmartestEnergy's role in the energy transition, with a new proposition ‘Empowering a greener generation’ and the ‘Smartest Switch’ visual identity concept, to resonate with key international markets and diverse audiences. Our docu-style film engaged employees and stakeholders with the rebrand, to ensure understanding and advocacy.
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Results
The brand launched globally across multiple channels in April 2023, as well as on their websites (which Emperor also manages). For employees and customers, the rebrand signifies a new era for SmartestEnergy, as it successfully enters new markets.