Emperor Foundation
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Emperor foundation

Responsible business
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Responsible business

Emerging Talent
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Emerging Talent

SmartestEnergy is a global energy company that plays a vital role in helping businesses transition to net zero.

Our Role

  • Brand
  • Moving Image
  • Digital
  • Presentations


The company had ambitious plans to expand, but a brand that didn’t support its strength or vision.


We repositioned the global brand to reflect SmartestEnergy's role in the energy transition, with a new proposition ‘Empowering a greener generation’ and the ‘Smartest Switch’ visual identity concept, to resonate with key international markets and diverse audiences. Our docu-style film engaged employees and stakeholders with the rebrand, to ensure understanding and advocacy.


The brand launched globally across multiple channels in April 2023, as well as on their websites (which Emperor also manages). For employees and customers, the rebrand signifies a new era for SmartestEnergy, as it successfully enters new markets.

Emperor led us through [the rebrand] thoughtfully, taking the time to get to know us and engage our global teams to deliver the end-to-end project. There wasn’t a brand-related question or task we couldn’t overcome without the support of their talented team.

- Hayley Thompson, Vice President Global Marketing at SmartestEnergy