Established in 1993, the Elton John AIDS Foundation (EJAF) is one of the leading independent AIDS organisations in the world.
The organisation leads the way in mobilising governments, the private sector and other organisations, to solve the inter-connected challenges involved in ending HIV and AIDS. It needed a brand and reporting suite that reflected this role.
We refined and simplified the previous brand positioning to give the organisation more gravitas. Our strategy was to elevate its impact, value and expertise through brand optimisation and refreshed guidelines, to ensure its consistent application.
Our design has been activated across a range of digital and print channels. We're also designing the organisation's annual reports, which are critical to reinforcing its impact among key donors and stakeholders.