Expertise
Research and insight
Every business is unique, so we listen, observe and ask questions to understand what’s working and what’s not and where the risks and opportunities lie. Through a tailored mix of research, data analysis, audits, mapping and persona development, we develop original market and audience insights that shape our response.
Brand and marketing strategy
Starting with brand architecture and naming, across proposition development, strategic planning and messaging, we set the foundations for sustainable brand and marketing success. Through a strategic partnership with you, we can transform perceptions and behaviours.
Brand identity and design
We bring strategies to life through powerful propositions and distinctive visual identities that capture attention and drive action. To deliver impact we create intuitive and sustainable brand systems that are as user-friendly as they are inspiring, including visual language, tone of voice and applications across every channel.
Campaign development and delivery
We engage corporate, B2B, B2C and talent audiences to shift performance, perception and behaviour. Our international team covers every aspect of brand and marketing campaign design and delivery including proposition development, campaign planning, design, digital, film, content, events, assets, media and measurement.
Internal engagement
Our employee engagement specialists work within the team to design programmes that engage and excite employees – creating advocacy for your new brand, service, or transformation. By equipping and inspiring your people to deliver the right brand experience and behaviours, we build success from the inside out.
Team
Keith Taylor
Keith has over 25 years’ strategic brand experience, leading teams and helping clients as diverse as Orange, Costain, Knights, 3i and Hypnos to align their brand with their business strategy, and to deliver sustainable business value and impact.
Clare Simpson
Clare is a highly experienced brand strategist with a career spanning advertising agencies and brand consultancies. She works as a strategic partner with clients, tackling their big brand and marketing challenges, and heads up our campaign capability.
Leanne Ledger
Leanne is an experienced Senior Brand Consultant who has worked with clients like The Co-op, Water Aid, Trainline, SmartestEnergy and Durex. Her career began in advertising, and she adds a B2C, culture and sustainability lens to B2B and corporate work.
Louisa Holgate
As a Brand Consultant Louisa develops insights, strategies and powerful narratives for clients like Endress+Hauser, The EOA, Rivers Trust and Manchester Airport Group - whilst also completing the Cambridge Institute of Sustainability Leadership course.
Adam Holloway
As Chief Creative Officer, Adam leads Emperor’s design studios, ensuring our creative energy aligns with our clients’ ambitions. He focuses on fostering a collaborative culture where our values, ways of working, and principles drive impactful ideas, writing, and craft.
Zoë Tisdall
As Client Development Director Zoë leads the team to build partnerships with clients, provide them with meaningful support, and create value. She has deep experience of navigating complex stakeholder relationships at the heart of many brand challenges.